Haltech Logo Usage Guide 

For Dealers and Sponsored Partners | 2026

We want to ensure that every car and website representing Haltech looks its best. As we move into 2026, we are simplifying our branding and introducing a special edition logo to celebrate our 40th anniversary. Please use this guide to update your digital assets and new livery designs. 

1. Logo Configuration & Style 

The Haltech logo has been updated for better visibility on the track and online. 

• The Keyline: The Haltech logo must include the surrounding keyline (border). 

• No Sub-text: The version of the logo with “Engine Management Systems” written underneath was retired in 2020. If you are still using this version, please replace it with the current logo as soon as possible.  

• The “H” Icon: You are welcome to use the “H” icon as a secondary design element. However, it cannot be used as a standalone replacement for the full Haltech logo. 

2. Official Colour Palette 

To maintain brand consistency, please use the following colour specifications: 

Format	Haltech Yellow	Black	White
Pantone	123C	Black C	White
CMYK (Print)	C0, M20, Y90, K0	C63, M62, Y59, K94	C0, M0, Y0, K0
RGB (Screen)	R255, G199, B44	R45, G41, B38	R255, G255, B255
HEX (Web)	#FFC72C	#000000	#FFFFFF

Colour Flexibility: We understand that custom vehicle liveries often have unique colour schemes. The Haltech logo colours may be altered to match the specific design of a vehicle livery. For all other instances, including websites, digital media, and standard signage, the logo must remain in Haltech Yellow or Monochrome (Black/White). 

3. 2026 Special Edition: 40th Anniversary 

2026 marks 40 years of Haltech! To celebrate this milestone, we have released a commemorative 40th Anniversary logo. 

• Duration: For the 2026 calendar year, this logo may be used on all liveries and websites in place of the standard logo. 

• Colour Restriction: Unlike the standard logo, the colours of the 40th Anniversary logo may not be altered. To maintain the integrity of the anniversary branding, it must only be used in its officially released colour formats:
• 
  

Format	Grey	Pink	Green	Purple
Pantone	427C	Rhodamine Red C	3272C	526C
CMYK (Print)	C17, M12, Y12, K0	C9, M96, Y0, K0	C77, M2, Y52, K0	C69, M98, Y5, K0
RGB (Screen)	R208, G211, B212	R217, G36, B143	R0, G178, B151	R112, G47, B138
HEX (Web)	#D0D3D4	#D9248F	#00B297	#702F8A

4. Merchandise & Apparel 

The Haltech logo may be included on merchandise (such as team shirts, hats, or event gear) where the team or event is officially sponsored by Haltech. 

• Co-Branding: The logo should be placed as a sponsor mark (e.g., sleeves, chest, or back neck). 

• Usage Restriction: The Haltech logo must not be the primary or largest design element. It should not give the impression that the item is official Haltech-sold merchandise. 

5. E-Sports & Digital Liveries 

We love seeing our community represent us in the virtual world. The Haltech logo is free to use for in-game liveries by e-sports teams and sim racers. We encourage you to use the 40th Anniversary logo for all 2026 digital builds! 

We appreciate your support in keeping the Haltech brand looking sharp.  

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